You say you want feedback…but do you really?

August 04, 2016 by Gary Schroeder in Social Media

In the age of the corporate intranet, one of the most obvious methods for taking the temperature of the staff is the online comment forum or discussion board. It is precisely because the solution seems so obvious that the decision to adopt it is usually made without a thoughtful consideration of the consequences. The manager who asks for employee feedback may get more than she bargained for. Save yourself some aggravation (and unpleasant surprises) by being honest about how much feedback you're really willing to accept.

August 04, 2016 /Gary Schroeder

feedback, communications

Social Media

Comment

Twitter: It's Not About Sandwich Reports

June 13, 2016 by Gary Schroeder in Technology, Social Media

I've read that “Twitter is full of people talking about the weather, what they had for lunch, and their indigestion.” Maybe that’s so, but if it is, I don’t know much about it. Here’s what I see on Twitter: people offering their opinions on brand strategies, new software releases, logo redesigns, live speaker quotes from conferences attended, and other musings related to the profession of Communications. If that’s not what you see, it’s because you’re curating a different set of Twitter users than I am.

June 13, 2016 /Gary Schroeder

Technology, Social Media

Comment

This is Your Online Capital

December 12, 2015 by Gary Schroeder in Social Media

There are many factors that guide an individual’s decision to publicly engage with social media and non-restricted Internet content platforms. One is the individual’s comfort level with sharing details about their lives with the world at large.

December 12, 2015 /Gary Schroeder

Social Media

The Power of One: the “It Gets Better” Project

October 01, 2015 by Gary Schroeder in Social Media

One of the defining characteristics of social media is how it gives one person the power to connect with the world, making it relatively easy for an individual to create change without the message amplification apparatus previously available only to large organizations. The constraint of needing a large bureaucracy being removed, any motivated individual with an Internet connection has the potential to generate a powerful campaign for social change.

October 01, 2015 /Gary Schroeder

Social Media

Comment

Social Media in the Service of Modern Activism

September 28, 2015 by Gary Schroeder in Social Media

Much has been made of the importance of social media with respect to its ability to shape public discourse and produce “real change.” To fairly evaluate such claims — and distinguish impactful social media campaigns from those that are mocked as mere couch-based “slacktivism” — we must first establish criteria for change that can be considered significant or meaningful, that is, “real.”

September 28, 2015 /Gary Schroeder

social media

Social Media

Comment

Newer
Older