Personas represent the types of users you expect to visit a website. It allows the website's designers to plan for a variety of scenarios as they imagine what the motivations of different site visitors might be. Each persona represents a slightly different demographic or background. Here are several personas that I developed for different projects including a university website redesign effort, an art e-commerce website, and one for NASA. (Note: the NASA persona was developed as a personal exercise, but if anyone at the space agency is listening...I'm available.)
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