An Amusing Exchange
Okay X-37, time to go do your secret little space thing, my dude.
Read MoreSocial Media in Space
Government agencies need to explain and promote the value of their efforts to taxpayers. They’re in a constant fight for government tax dollars as surely as corporations are in competition for consumer dollars. An all-star social media user within the U.S. government is NASA. Let’s take a look at how they use social to their best advantage and contrast their efforts with two of their closest counterparts: the European Space Agency (ESA) and Elon Musk’s Space Exploration Technologies Corporation, better known as SpaceX.
Read MoreSocial Media in the Service of Modern Activism
Much has been made of the importance of social media with respect to its ability to shape public discourse and produce “real change.” To fairly evaluate such claims — and distinguish impactful social media campaigns from those that are mocked as mere couch-based “slacktivism” — we must first establish criteria for change that can be considered significant or meaningful, that is, “real.”
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