Videos

Tired of reading my stuff? Listen to me talk about it instead. 

This is an analysis of how Omega chose to tackle certain navigation and wayfinding problems associated with their extremely large online catalog. 

This is an Ignite-style talk about the role of personas in the practice of User Experience design. If you're not familiar with the general ground rules for an Ignite talk, they're relatively informal presentations designed to deliver a lot of information in a short span of time--usually around five minutes or so. The speaker's goal in an Ignite talk is to present about 20 slides that advance at a rate of once every 15 seconds. The slides should carry little to no text but should visually support the speaker's point. More about user personas.

Government agencies need to explain and promote the value of their efforts to taxpayers. They’re in a constant fight for government tax dollars as surely as corporations are in competition for consumer dollars. An all-star social media user within the U.S. government is NASA. Let’s take a look at how they use social to their best advantage and contrast their efforts with two of their closest counterparts: the European Space Agency (ESA) and Elon Musk’s Space Exploration Technologies Corporation, better known as SpaceX.

Moving on from the basic ideation phase of a paper prototype, we advance to low-fidelity mockups. This is the stage at which a design might be presented to the customer to see if the designer's vision for the application is in general alignment with the customer's. If we're not ready to present to the customer, it's also a good point at which to discuss things internally with other team members like developers. In this video, I walk through a wireframe that's been marked up with annotations that allow others to understand how the design is expected to work. It's very expensive to fix a problem in development. Revealing pitfalls at the wireframe stage costs almost nothing. More about prototyping.

Website designers and information architects tend to imagine that the end user thinks the same way they do. They imagine that the navigation systems that they come up with will be intuitive to the world. This is a lie. One of the best ways to prove it is to subject any website to a series of simple tests. In this video, we'll look at a couple of ways to put your information architecture through its paces.

No narration in this one, but I created the web animations in this demo reel as an example of what can be done with Adobe Edge Animate. I used the Creative Cloud 2015 version and picked one of my favorite subjects.

A review of how Pillsbury's uses social media to connect with its customers and drive product sales.