I can't stress this enough: do not use FAQs on your website. I'm often asked by customers to do this, mostly because they remember seeing them so frequently in the early days of the web. it's a pernicious memory that refuses to fade. Consequently, I have a hard time talking people out of it. They counter-argue "but everyone uses FAQs!" No, they don't. Not anymore. And if you see a website that's still doing it, they're doing it wrong. I could spend a lot of time talking about why FAQs are a terrible idea, but the Co-op Design Manual does a fantastically succinct job of explaining the issues.