You're responsible for "web updates"!

Writing is a skill. Communication is a skill. Communicating on behalf of the organization you work for is a serious responsibility, yet tremendous communications power is often delegated to the lowest reaches of the organizational structure. Would you let junior staff write the CEO’s blog? Would you let your administrative assistant design the company’s annual report?

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You Don't Need a Website

You don’t need a website unless you have something to say. If your job is to build websites, you’ll often be asked to build them before there are any words or images to carry on them. Sometimes, there’s nothing to say; the client simply knows that they want a website. Everybody has websites now. It’s standard. Your client thinks that they need one. But do they really? Your first step as a web designer is to help them figure out what they have to say.

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Single Labels for Diverse Content: an Impossible Task

In website redesign projects that I've led, I've often encountered the problems associated with ambiguous organization schemes. While there are other organization schemes, it's almost impossible to rely on a single solution. A combination of approaches is often best.

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